Getting Signed!
| Ilość stron: | 233 |
| Format: | 152 x 229 |
| Opracowanie na: | książka |
| Rodzaj produktu: | książka |
| Wersja językowa: | angielska |
| Dostępność | w magazynie, wysyłka natychmiastowa |
| Kod produktu: | NPL065657 |
Przewodnik dla wszystkich muzyków dążących do uzyskania kontraktów z wytwórniami muzycznymi, a nieznających prawa i zasad niezbędnych do ubiegania się o tego typu dokumenty. Autor książki - George Howard doskonale pokieruje Cię przez współczesny labirynt przemysłu muzycznego i pomoże doprowadzić Twoje nagrania do szczytu sukcesu.
For unsigned musicians, it is vital to long-term success to sign a contract with a record label. However, preparing your music, targeting a label, and getting your demo into the hands of someone who will listen is challenging, if you don't know where to start. Getting Signed!, by record industry veteran George Howard, guides you through the maze of today's music industry, and will help you move your demo to the top of the stack. Even if you are not yet ready for a record deal, it will help you assemble a team that will make sure your music gets heard by as many people as possible. The next time an aspiring recording artist comes to us for advice, we'll advise them to read this book first. George Howard really knows what he's talking about. - Chris Franz and Tina Weymouth, members of Talking Heads and Tom Tom Club
Spis treści:
1 - The demo - breaking through: history, attitude and your demo
What is demo?
The demo: A multi - purpose tool
1. What is Label? ... and what the hell does A&R stand for anyway?
What is A&R?
What is a Record Label? Major vs. Indies
Record Label Architecture
Independent Promotion: More Indies
Summary
Workshop
2. Three case studies in breaking through: Nirvana, Def Jam, and Bob Dylan
The Essential Quality in an Artist
The problem
How Artists really get signed: A signing drama
The solution
Case 1: Nirvana - How Nirvana got their record deal
Case 2: Def Jam Recordings - The importance of the visionary at the label
Case 3: Bob Dylan - How Dylan got his record deal
Summary
Workshop
3. Demo track selection and sequencing: Start with the songs
How A&R people listen to demos
The Importance of Song Sequence: put your best song forward
How many songs, and why
Workshop
4. Recording Your Demo: getting it down
The recording studio
A schedule for making the most of your studio experience
Costs associated with studios
Home recording
Pro Tools
Home recording tips
Copryhights and demos
Workshop
5. Packaging and presenting your demo: All dressed up and everywhere to go
Elements of a Successful demo package
What's Inside the envelope
Summary
Workshop
2. The Team: Agents, Managers, and Lawyers
6. Performances and booking agents: The live life
How performing impacts all facets of your career
Maximizing the gig
Gigs outside your home town
Booking agents: how they work and when you need them
Building a following
Summary
Workshop
7. Management: Finding it and making it work for you
The three "Must - Have's" of Management
The Importance of Money: How management gets paid
Managers and publishing
Finding the right manager
Labels and Artist managers
Summary
Workshop
8. Lawyers: Protecting and Serving
The role of lawyers
When to get a lawyer
Finding the right lawyer
How lawyers differ from managers
Summary
Workshop
3. Additional Players - Giant steps: independent publicity and promotion, publishing, distribution, and labels
9. Publicity and Promotion: getting the word out
How publicists work
Maximizing your publicity experience
Publicity costs
Radio Promotion
When usigned artist should consider Indie promo
How promotion can help you get a deal
The cost of Indie promo
How to get and keep radio play
When to Hire an Indie Promoter
Summary
Workshop
10. Publishing: Rights and wrongs
Mechanicals
Why Publishers want you to get a record deal
The "Controlled Composition" clause
The importance of the Mechanical
Administration Deals
Co - Publishing Deals
Syncs and Placements: your Music in Movies and TV
When to get a Publishing deal
Publishing Pitfalls
Performance rights organizations (ASCAP, BMI, SESAC)
Summary
Workshop
Distribution: Moving Product
How Distribution Works
Co - op
Distribution follows marketing
Starting Your Own Label
P&D Deals: Distributors as Marketers and Manufacturers
Why Distributors Avoid Unsigned Artists
When to Consider Distirbution
One - Stops and Rackjobbers
Summary
Workshop
12. Contracts: getting the best deal
The Royalty deal
How Royalties are calculated
Profit Sharing / Joint - Venture Deals
Term ("Licensing") Deals
Demo Deals
Important Contract Points
Summary
Workshop
13. You've got a deal! or did you know that "Utopia" Means "No Place?"
What happens when you get signed
Issues surrounding scheduling your release
Atwork
Working with Your A&R Person
Key People at the Labels
Keeping the Label Focused on You
Summary
Workshop
Appendix A: Sample contract
Appendix B: Suggested reading
Appendix C: "From the Field" Bios
Index
Blood Sugar Sex Magik
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