Do You Know Where You're Going To

1. Start me up: getting into the game
1. What is music publishing, anyway?
The creation
What's in it for us
Exploitation
Administration
Collection
Protecion
Asquisition
Pennies from heaven
2. It all starts with the song: evaluating your catalog
Do You own the songs?
Are these songs any good?
Can you find the songs?
3. The "F" word: Focus
Three things that focus will do
What to do if you won't or can't focus
4. Start me up: The Basics of business
The Name Game
Doing Business As...
And the Winner Is...
5. Do You know where you're going to?: The business plan
Goals
Strategy: Can't get there from here
What to do if your plan doesn't work
Listen to your phone
Hit'em where they ain't
If you got partners, put the plan on paper
Set a deadline
6. Step into my office: setting up shop
The Choices
The Setup
7. The inside scoop: setting up shop, part 2
Trade Magazines or Journals
Directories
Tip Sheets
8. It's All About the Paper: Setting up systems
Copyright Administration
Music Archives
The Song Submittal Form
Warning: Safety First!
9. Show me the money!: Financial Acoounting
How to play the game
The big playback
10. We are family: putting together your team
The Lawyer
The Accountant
The Performing Roghts Organization
Interns
2. Exploitation: the real work of publishing
11. Someone's knocking at the door: Welcome to the Land of Opportunity
Make stuff happen
Records
Artist or band demos
Radio
Television
Movies
Advertising
Live Performance
Stores, Restaurants, Clubs
This Is how we do it: Understanding the Musical Marketplace
Pop
Urban
Country
Rock
My name is: the creative director
Getting the Music Right
The Song quality checklist
We'd be so good together: The art of Collaboration
Finding collaborators
Matchmaker, matchmaker
The rules of collaboration
Do You hear what I hear?: Getting the Music Right (Means Getting the Demo Right)
The Three Philosophies of demos
Know Yourself
Studio / Recording Equipment
Musicians and Vocalists
Arangements and rearrangements
Costs
Songs for scale: understanding the Ancient art of song plugging
The Facts of Life as a Creative Director
Who's Looking"
Who's the Song right for?
Who's Listening?
And Here Comes the Pitch: Making the scales call
1: The Approach
2: The Pitch
3: The Follow - through
Smooth Operator: Song plugging master class
Relationship selling
The rules of office etiquette
The rules of the game: getting the music out
The song Plugger's glossary
Keep Rising to the Top: Moving the Writer Up
Everybody make some noise!
Planning the Attack: Timing is everything
Part 3: Taking care of business
License to fill (your coffers, that is): Fun with administration and licensing
Knowing what you have
Knowing what you're giving away
Ooh, you're my best friend: the collection crew
Harry Fox - Hungry like the wolf...
ASCAP / BMI / SESAC - They said it on the Air, on the Radio...
Foreign subpublishers - my money lies over the Ocean, My Money Lies Over the sea
Can't touch this: Protecting your copyrights
Understanding the Threat
Split Disputes: Smiling faces sometimes
Split Adjustments: got to give it up
Unauthorized use: that dirty little secret
Copyright infringement: You turned the tables on me
Copyright infringement: There goes my baby
Registering your claim for copyright
You're the one that I want: the final frontier (The art of Asquisition)
The sure thing: the single - song deal
The not - so - sure thing: the writer deal
Where the devil lives: the details
Conclusion: the end of the road
About the author

Do You Know Where You're Going To

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